Woman's Day Press Release
FOR IMMEDIATE RELEASE
Contact: Anne Janas (212) 767-5810 / Jill S. Davison (212) 767-6062
P. ALLEN SMITH JOINS WOMAN'S DAY AND WOMAN'S DAY SPECIAL INTEREST PUBLICATIONS AS CONTRIBUTING EDITOR
NEW YORK, April, 2002 - Hachette Filipacchi Media U.S. (HFM U.S.)
Senior Vice President and Editorial Director Jane Chesnutt today appointed P. Allen Smith, America's most recognized expert in gardening and garden design, a contributing editor of Woman's Day and Woman's Day Special Interest Publications, effective immediately.
Smith will appear on the cover of Woman's Day Special Interest Publications' Garden & Deck Design, on sale May 7, when his first article about the romance of an English flower garden is published. His debut article in Woman's Day about summer gardening survival tips will appear in the July 16 issue. He will contribute regularly to both magazines with the objective of helping readers create more beautiful gardens.
Chesnutt, who also serves as editor-in-chief of Woman's Day and the Woman's Day Special Interest Publications, commented: "Allen is passionate, influential and talented with an endless amount of horticultural expertise and creative ideas that will be essential in inspiring our readers. I am thrilled to welcome him to our team."
"I know that millions of readers look to Woman's Day as a reliable source of ideas and helpful information," says Smith. "This matches my mission to help home gardeners use imaginative color combinations and creative design solutions."
An award-winning garden designer and horticulturist, Smith helps homeowners transform their backyards into uniquely personal spaces through television, publishing and his Web site, www.pallensmith.com. Smith appears weekly in the nationally syndicated television series, P. Allen Smith Gardens, makes regular appearances on The CBS Early Show, and is featured daily in garden reports on the newscasts of network affiliates throughout the country. He is also the sole gardening authority for The Weather Channel, appearing several times each day. Smith's first garden design book is scheduled to be released next spring.
Prior to his career in television, Smith studied garden history and design in England, where he became a certified fellow of the Royal Horticultural Society in London and led garden tours throughout Europe.
About Woman's Day
Inspiration and creativity are at the heart of Woman's Day, published by Hachette Filipacchi Media U.S. Reaching more than 21 million readers, Woman's Day is the newsstand leader in the women's service field selling an average of 1.6 million copies every three weeks. Publishing 17 issues each year, the magazine covers topics common to all women --health, fashion, home decorating, food, family, fitness, relationships, and entertainment -- in a lively environment filled with imagination and camaraderie. Woman's Day inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives.
About Woman's Day Special Interest Publications
For almost 50 years, Woman's Day Special Interest Publications have helped readers express their creativity and live better while spending less. With 25 individual issues about home decorating, building and remodeling, gardening, crafts, holiday celebrations, cooking and entertaining, the magazines are available only at newsstands. Readers can buy issues about the specific subjects that interest them at any moment.
All magazines feature the best new products and trend information. Every page is designed to educate and inspire readers to live more fully and to create a home that is a haven. Woman's Day Special Interest Publications range in price from $3.99 to $4.99.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S., Inc. (HFM U.S.) is the New York-headquartered subsidiary of Hachette Filipacchi Medias, the world's largest magazine publisher. HFM U.S. reaches nearly 50 million readers in the U.S. through its 18 titles which also includes American Photo,Boating, Car and Driver, Car Stereo Review's Mobile Entertainment, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography, Road & Track, Sound & Vision, Travel Holiday, Woman's Day and Woman's Day Special Interest Publications. In addition to the magazines, HFM U.S. includes custom publishing, integrated marketing,database and market research as well as Hachette Enterprises. HFM U.S. also works in coordination with Lagardere Active North America on its Internet, television and other electronic initiatives that utilize HFM U.S. brands and content. Hachette Filipacchi Media U.S., Inc. (HFM U.S.)is a subsidiary of Hachette Filipacchi Medias, a division of Lagardere SCA.

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